Denmark Desk (Copenhagen, Denmark) 23 days ago
IKEA is one of the most recognizable brands in the world, but most people have no idea why it actually works. It is not the showrooms, the price tags, or even the famous store layout, it comes down to a few small decisions that have quietly changed how millions of people experience buying furniture. In this video, we break down the psychology behind IKEA's success, from why assembling the furniture yourself makes it feel more valuable, to how the stores are designed to slow you down.
