FIRST INTERNATIONAL | VIDEO | 703777

The Sunderland strategy that has beaten the odds: a huge show for you today with a Premier League club flying high in their first season back at the top. Sunderland have had a difficult and well-documented ten years, but under the ownership of Kyril Louis-Dreyfus and the Bia Sports team, the good times are coming back. Tom Burwell has taken over as interim CEO as the club plans the next phase of this growth story, and he delivers one of the most impressive and compelling football leadership conversations we have had on the show.